Ironically, though, it’s powerful only because both fashion and advertising have spent so long reinforcing the idea that femininity looks a certain way in the first place. A multinational brand putting major marketing money into celebrating the sort of women that you don’t often see celebrated onscreen is incredibly powerful. Feel empowered to celebrate your individuality in identical H&M clothes!Ĭynicism aside, this ad is brilliant. There are so many unique ways to be a lady today, the ad is saying, and they’re all amazing. The campaign, which is set to an updated version of Tom Jones’s She’s a Lady, aims to modernise notions of “ladylike” behaviour. You may even see someone on screen that you, a modern woman in a multicultural world, can identify with! Which, of course, is the point. In short, the ad features Normal Women™ doing Normal Things™: the sort of people you see on the train on your way to work, the sort of people you are friends with– and the sort of people who shop at H&M. Action shots of women’s wobbly bits wobblingĪ thin woman eating french fries without a side of guiltĪn ethnically ambiguous high-powered female business executive
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |